Investment Metals

INVESTMENT METALS

Gold and Silver Bullion

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THE INVESTMENT CASE FOR GOLD

www.gold.org
The Investment Case for Gold 1
Why Invest in Gold?
Gold is a unique asset. It has been both a global currency and an
investment for thousands of years. What sets it apart from other
commodities is that it is virtually indestructible, fungible and also
highly liquid: there are large above-ground stocks which can be
mobilised easily and quickly.
Importantly, gold is an effective portfolio diversifier. Publicly
available research shows that returns on gold do not correlate
with major economic variables, whereas returns on mainstream
financial assets and most other commodities tend to. The factors
influencing the gold price are different from those affecting other
asset classes.
This brochure outlines the strengths of gold as an investment and
looks at the factors that may determine how much gold investors
choose to hold in their portfolio.
The case for investing in gold focuses on three key
characteristics:
• Preserver of wealth
• Good portfolio diversifier
• Superior alternative asset
1. Preserver of Wealth
Insurance value
Gold bullion can provide ‘insurance’ against extreme movements
in traditional asset values – insurance which comes at little cost
to portfolio return. Many investors also turn to gold as a ‘safe
haven’: it is useful to have in a portfolio during periods of market
turbulence. Gold provides this ‘insurance’ because its correlation
with traditional asset classes – the extent to which it follows their
performance – is low. In addition there is statistical evidence to
show that these low correlation characteristics are maintained –
and indeed that the correlation can diminish further or become
negative – in times of market stress so that the diversification
benefits of gold continue when they are most needed. This is not
always the case with other assets sometimes used as diversifers.
Allocated gold is no-one else’s liability
Gold is not a paper asset – it is an indestructible asset which is
no-one else’s liability. Gold does not depend on someone’s ability
to pay; both equities and bonds do – their value is dependent on
the issuer’s ability to pay in the future and in certain
circumstances these obligations can become worthless. Even
Treasury bills (and cash) depend on a government’s ability to pay
in the future. Although a government can simply print more
money, this may cause its currency to weaken, thereby reducing
the value of its Treasury bills to international investors and their
real value to domestic investors.
Gold has maintained its value
Over the centuries, gold has maintained its purchasing power, in
particular during periods of upheaval. Analysis of five countries
(USA, Britain, Germany, France and Japan) has shown that its
real value may fluctuate in the short term but consistently returns
to its historic purchasing power parity with respect to other goods.
Over time, therefore, gold has proved to be an effective preserver
of wealth. In periods of economic and political instability, when
the value of many other assets has been all but wiped out, gold
has been a safe haven.
2. Good Portfolio Diversifier
Statistical analysis shows that price movements in gold bullion
tend to be unrelated to those in traditional asset classes such as
equities, property and bonds. Including gold in a portfolio can
lower risk without necessarily decreasing returns. It can reduce
the possibility of a very negative return in any period, in particular
when markets are volatile or ‘stressed’.
This is extremely beneficial because it can:
• increase portfolio returns for the same level of portfolio risk,
and/or
• reduce portfolio risk for the same level of returns.
Historically, gold has shown low-to-negative correlation with
equities:
Gold also appears to be one of the few assets that generally has
low-to-negative correlation with other major asset classes.
Outperforms in stress periods
Although the point of diversification is to hold assets that perform
differently from each other under various conditions, equity
markets tend to become more closely correlated during periods
of market turbulence. However, it has been shown that
commodities tend to become negatively or less correlated with
mainstream asset classes during such periods1. Research by
Mercer Investment Consulting, reviewing the strategic case for
gold in UK pension funds, showed that the presence of gold
reduced the impact of extreme market events (defined as
substantial falls in equity markets). It showed that gold’s low
correlation characteristics were maintained during such periods
and there was even slight evidence that the correlations fell.
Therefore, this means the benefit of holding gold in a portfolio is
maintained and may increase during turbulent times. As it is often
hard to forecast when such times may occur, it is prudent to hold
assets which can withstand all markets.
3. Superior Alternative Asset Class
Portfolio investors searching for alternative asset classes to
stabilise and enhance portfolio performance will find gold bullion
offers superior characteristics.
When compared to other alternative asset classes, gold bullion
offers very high diversification benefit, is low risk, highly liquid
and inexpensive to hold and manage.
Where to find more information
A number of independent research papers are currently available
on the World Gold Council website (www.gold.org).
These include:
• Harmston, Stephen (1998) “Gold as a Store of Value”
• Smith, Graham (2001) “The price of gold and stock price
indices for the United States”
• Smith, Graham (2002) “London Gold Prices and Stock Price
Indices in Europe and Japan”
• PricewaterhouseCoopers (2002) “A review and analysis of the
role that gold bullion could play in the investment policy of
Australian superannuation funds”
• Lawrence, Colin (2003), “Why is gold different from other
assets? An empirical investigation.”
• Mercer Investment Consulting (2003) – a report on the strategic
case for gold in UK pension funds is expected to be available in
December 2003.
• Capie (Forrest), Mills (Terence) and Wood (Geoffrey) (2003) – a
report on gold as a hedge against the US dollar. This report is
expected to be available in early 2004.
Alternative Potential Liquidity Diversification Risk Holding/
asset returns benefit management
costs
Private equity
venture capital v.high low moderate v.high high
Private equity
buy ins/outs high low moderate high high
Hedge funds various low various various high
Gold low high v.high low low
Commodities volatile high high high low
Timber/forestry medium low high moderate high
Art and collectibles medium v.low high high high
How much to Invest in Gold
Ultimately, it is up to investors to decide whether gold is an
appropriate investment and to determine the amount needed to
achieve individual investment objectives. Investors should take a
number of criteria into consideration, including risk tolerance, tax
impact and time horizon.
Strategic Allocation
Although investments in gold mining companies have been a
traditional – albeit indirect – way of gaining access to gold, the
market capitalisation of the sector is only some US$85bn (as at
24 November 2003). This limits the exposure institutional
investors can gain to gold through this channel. However, given
that the “market capitalisation” of gold – the value of aboveground
stocks – is around US$1.9 trillion, direct exposure to gold
increases the potential size of the investment.
Diversification for all situations
Assets move in and out of favour. It is also difficult to predict when
gold will outperform equities and when portfolio returns will be
extremely volatile. Therefore, there appears to be a case for gold
bullion to form a long-term, strategic component of certain
portfolios.
A review of current financial market and gold market
fundamentals would suggest that gold could perform well relative
to equities over the next few years. This is because:
• global equity market fundamentals are uncertain
• gold market fundamentals appear generally positive.
Current financial market fundamentals
Based on the following observations, the current financial market
fundamentals appear to be positive for gold:
• the Dow-Gold ratio has fallen, indicating that investor
confidence in equities (relative to hard assets) is falling
• Tobin’s Q is close to one, indicating that financial assets are well
valued compared to their book value or replacement cost, but
has also been on a downward trend
• the US dollar continues to depreciate – the dollar gold price has
tended to show an inverse relationship with the value of the US
dollar.
The Dow-Gold Ratio and Tobin’s Q
The chart below compares the Dow-Gold ratio, which is often
referred to as a value comparison of financial assets (equities)
versus real assets (gold), to Tobin’s Q. The latter is a widely
quoted measure of the market value of equity assets versus their
replacement or book value.
Value of the US dollar
Gold is often thought of as a dollar hedge with the dollar gold
price tending to move inversely to the value of the dollar.
Statistical research2 has confirmed that this is so and that this
relationship has proved generally robust since the gold price was
freed in 1971. 
In its 2003 Gold
Survey, Gold Fields Mineral Services Ltd shows that:
• the total above-ground stock of gold is estimated to have been
approximately 147,800 tonnes (4,800 m oz) at the end of 2002.
• annual global mine production of gold over the past five years
has averaged around 2,600 tonnes (83 m oz). This equates to
an increase in above-ground stocks of only 1.8% annually.
• annual global demand over the past five years has averaged
around 4,000 tonnes (130 m oz).
Mine supply is price inelastic in the short term, i.e. mine
production does not respond quickly to price changes. Scrap
supply (which is highly price elastic), central bank sales and, until
1999, producer hedging made up the shortfall between mine
production and global demand.
It is also worth noting that:
• new mine supply has changed little in the last three years and
there has been a reduction in ‘grassroots’ exploration since the
peak year of 1997.
Source: Metals Economics Group
• analysts expect mine supply to remain broadly stable or even
decline over the next few years
• central bank selling has been largely controlled through the
Central Bank Gold Agreement since September 1999 and it is
expected that a similar agreement will be signed in 2004 when
the current one expires.
Published by
World Gold Council
45 Pall Mall
London SW1Y 5JG
United Kingdom
Tel: +44 (0)20 7930 5171
Fax: +44 (0)20 7839 6561
E-mail: info@gold.org
Web: www.gold.org
World Gold Council
The World Gold Council is a commercially driven international marketing organisation for the gold industry with the objective of
stimulating the demand and retention of gold in all its forms.
Disclaimer
This publication is published by the World Gold Council and its affiliates (“WGC”), 45 Pall Mall, London SW1Y 5JG, United
Kingdom, Copyright © 2003. All rights reserved. Any part of this document may be copied and redistributed without charge
subject to attributing the source to the WGC and where the facts or opinions are attributed to a non-WGC source such source
should be similarly attributed.
The information in this publication is based upon information generally available to the public from sources believed to be
reliable. WGC does not undertake to update or advise of changes to the information in this publication. The information in this
publication is provided on an “as is” basis. WGC makes no express or implied representation or warranty of any kind concerning
the information in this publication, including, without limitation, (i) any representation or warranty of merchantability or fitness
for a particular purpose or use, (ii) any representation or warranty as to accuracy, completeness, reliability or timeliness. Without
limiting any of the foregoing, in no event will WGC be liable for any decision made or action taken in reliance on the information
in this publication and, in any event, WGC shall not be liable for any consequential, special, incidental, indirect or similar
damages arising from, related to or connected with this publication, even if notified of the possibility of damages.
This publication is not, and should not be construed as, an offer to buy or sell, or a solicitation of an offer to buy or sell, gold or
any gold related product, security or investment. This publication does not, and should not be construed as acting to, sponsor,
advocate, endorse or promote gold or any gold related or other product, security or investment. This publication does not
purport to make any recommendations or provide any investment or other advice with respect to the purchase, sale or other
disposition of gold or any gold related or other product, security or investment, including, without limitation, any advice to the
effect that any gold related transaction is appropriate for any investment objective or financial situation of a prospective
investor. A decision to invest in gold or any gold related product, security or investment should not be made in reliance of any of
the statements in this publication. Before making any investment decision, prospective investors should seek advice from their
financial advisers, taking into account their individual financial needs and circumstances and carefully consider the risks
associated with such investment decision.

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